AMERICAN NEWSPEAK. Inflicted weekly at http://www.scn.org/news/newspeak Celebrating cutting edge advances in the exciting field of Doublespeak! Written by Wayne Grytting Advertisers Becoming Literate Major advertisers are "changing the rules of magazine publishing", reports the Wall Street Journal, by breaking down the walls separating ads from editorial content. Now a number of corporations are demanding written summaries of articles before submitting their ads. Recently, Chrysler sent out a letter to Esquire and 100 magazines informing them, "In an effort to avoid potential conflicts, it is required that Chrysler corporation be alerted in advance of any and all editorial content that encompasses sexual, political, social issues or any editorial content that could be construed as provocative or offensive." I particularly like that "could be construed" part. Really professional. Countering critics who worry about freedom of the press, Pentacom CEO David Martin points out the reasonableness of advertiser's demands because, given ads that cost $22,000 a piece, "you want it surrounded by positive things." Esquire [79 lines left ... full text available at <url:http://www.reference.com/cgi-bin/pn/go?choice=message&table=05_1997&mid=1647633&hilit=CHOMSKY> ] -------------------------------- Article-ID: 05_1997&1665243 Score: 78 Subject: Re: Algol 68 (was Re: Chomsky, Languages, etc.