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Top NEWSPEAK Stories of the Week #69Top NEWSPEAK Stories of the Week #69

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Written by Wayne Grytting

Advertisers Becoming Literate

Major advertisers are "changing the rules of magazine publishing", reports
the Wall Street Journal, by breaking down the walls separating ads from
editorial content. Now a number of corporations are demanding written
summaries of articles before submitting their ads. Recently, Chrysler sent
out a letter to Esquire and 100 magazines informing them, "In an effort to
avoid potential conflicts, it is required that Chrysler corporation be
alerted in advance of any and all editorial content that encompasses
sexual, political, social issues or any editorial content that could be
construed as provocative or offensive." I particularly like that "could be
construed" part. Really professional. Countering critics who worry about
freedom of the press, Pentacom CEO David Martin points out the
reasonableness of advertiser's demands because, given ads that cost
$22,000 a piece, "you want it surrounded by positive things." Esquire

[79 lines left ... full text available at <url:http://www.reference.com/cgi-bin/pn/go?choice=message&table=05_1997&mid=1647633&hilit=CHOMSKY> ]

Article-ID: 05_1997&1665243
Score: 78
Subject: Re: Algol 68 (was Re: Chomsky, Languages, etc.