Press Release | 07 01 2004
Public Netbase
Nike withdraws case against art project

"nike ground - rethinking space" heralds new forms of intervention in public space

At the beginning of December it was still uncertain what would be the outcome of the lawsuite that Nike International's filed against Public Netbase, following the art project "nikeground - rethinking space". For several weeks, the action posed a threat to the continued existence of this renowned Vienna-based platform of net culture. But now it is certain that the sportswear company yielded to the attention generated by the action on the part of international observers and the media.

"It was worth it to insist on the right of free artistic expression in urban spaces", Public Netbase director Konrad Becker declared. "The attempts of intimidation of this company, known for its subversive marketing strategies, have turned against themselves". The worldwide interest in the issue can also be put down to the fact that the project emphasised the importance of a cutting-edge artistic practice that employs the real means of production of a society increasingly determined by the media and technology. Becker: "Our intention was to regard the city of Vienna as a stage for a complex modern work of art that generates different subjective interpretations using various channels of transmission. The project drew attention to important aspects such as the globalised dominance of economic interests over cultural symbols and gave rise to controversial perspectives and contentious interpretations."

"The intention to discuss the function of public space has generated reflection as to how far transnationals should be allowed to dominate the semiotic systems of everyday life", say the artists of project partner 0100101110101101.ORG. The irritation caused by the announced re-naming of Karlsplatz into Nike-Platz represents a new form of intervention in public space. "For the future art space Karlsplatz this project provides an impetus that shows how the combination of net art, politics and theory can offer alternatives to the culture of representation", Becker concluded.

  DEUTSCH

07 01 2004
Nike-Klage gegen Kunstprojekt zurückgezogen
Public Netbase

27 10 2003
Nike-Platz: Erster Erfolg für Freiheit der Kunst!
Public Netbase

16 10 2003
Nike-Platz: Großkonzern attackiert Freiheit der Kunst
Public Netbase

10 10 2003
Nike-Platz: Kunstintervention im urbanen Raum
Public Netbase
 

  nikeground.com
 

  ENGLISH

07 01 2004
Nike withdraws case against art project
Public Netbase

27 10 2003
Nike-Platz: A First Victory for the Freedom of Art
Public Netbase

16 10 2003
Nike-Platz: transnational corporation attacks freedom of art
Public Netbase

10 10 2003
Nike Square: Art Intervention in Urban Space
Public Netbase

10 10 2003
Nike buys streets and squares
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